- SEO/SEM Toronto Blog
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Do you feel like no matter how many articles, social media posts, blogs, directory listings or links you create you just can’t improve your SERPs.
Well, imagine the competition you have on Google for the same keyword. Millions of pages competing for Google’s first page. The incredible amount of content out there for people to read!! even if you create quality content it is hard to stand out in the hundred thousand pages that are indexed by Google.
Statistics show that visual content (images, videos, infographics) gets more views and more links than just content (articles).
Articles with images get 94% more views than those without.
Articles with images and videos get 567% more links than normal articles.
Using videos on landing pages can increase conversions by 86%.
20% of people will read text while 80% of people would rather watch a video with the same exact content.
It’s true, viewers retain 58% of what they see, but only 10% of what they read.
Agreed, creating videos is a time consuming process. But the rewards are sweet. Videos help boost your SERPs. Create images or infographics and a video for your articles. Optimize your YouTube, Vimeo pages and share on social media.
There are millions of pages competing on google for the same keywords. Compare that to a few hundered or a thousand videos that compete for the same keywords. If optimized well youe video can drive traffic to your website and rank your website higher in search engines. Add a good image/infographic and a short article and you are good to go!!
Needless to say, the content of the video and the article need to be unique and should offer the viewer, good value for the time they spend viewing your video or reading your article.