- SEO/SEM Toronto Blog
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Creating a good looking website is the first step all business owners take. Over the years I have seen a lot of business owners spend a lot of time, money and effort in building a good looking website. A visitor will judge your business in the first 10 seconds they spend on your website, so it is important to make sure the visitor has the good experience.
Visually appealing images and layout are essential to create a pleasant user experience. However, getting visitors to your website is an ongoing process that takes a lot of research, writing content, optimizing web pages, building links and a lot of small tasks. This is the most critical part of having an online business. This is what sets apart an online business website and a showcase website. A lot of business owners create websites that sell their products and services but don’t invest in marketing their website. Getting targeted traffic that is interested in products and services you sell takes time and effort.
Sadly, small business owners tend to hire freelancers and SEO companies that use sub-standard practices and charge less. These companies either outsource the SEO work to offshore SEO companies or use link building software to blast the internet with links. While this may get short term results, sooner or later Google releases an algorithm update that drops these website rankings. Now the business owner has to go out and look for a new SEO company that will help undo the mess that the first SEO company created. One thing we know about messy situations is that they take time to clean up. Time that ideally, could be and should be used to market the business online. This puts the company a step or two back and in some cases have to start fresh.
This is why we make sure we are completely clear on what our clients get before starting a project. We make sure that our clients understand the quality of service they get. We understand that both time and money you are willing to invest into your SEO or online marketing are extremely valuable. We take the time to understand what it is that you would like to achieve from your online campaign. Which is why we have different SEO plans to match online marketing plans for different types of businesses.