- SEO/SEM Toronto Blog
- No comments
Every business today, would like to sell their products and services on the internet. It is extremely important to effectively target your audience to be able to sell your products and services online. To reach your target audience online, put together a search engine marketing plan.
Once a site is successfully launched, it is tempting to merely mark it away from the project management list and attend to other business needs. However, unless regular website maintenance is not administered, a site can rapidly become obsolete, and is unlikely to reach the goals set forth.
When a Google crawler visits a site, the robots.txt created in the root directory is the first document it would read. As a search motor crawler may hold a cached copy on this document, it might from time to time crawl files a webmaster doesn’t want to be indexed.
Content and authority are likely to be the 2 chief factors which help a site achieve higher ranking on any search result page. A website’s position depends on content that appears on its web pages. A website which has outstanding and quality content on websites may very well be higher on SERPs than other websites. Google along with other major search engines like Google usually rank websites, that are rich in important content, like blogs or sites with assorted articles. This is because an internet site with many different articles generally ranks for many different keywords and key phrases that visitors may try to search for.
Authority, is determined by the amount of external links from other websites or blogs to your website. More, the better. Many SEO companies, still focus on just link building to see immediate results. This is a big mistake. While you may find results by blasting the internet with links, Google will soon penalize you hard for these so called “bad links.