- SEO/SEM Toronto Blog
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With the influx of searchers moving towards mobile devices, the need for responsive web design becomes imperative. Unlike traditional website design, which focuses exclusively on how a site looks on a computer screen, responsive website design codes the site so that it provides an optimal viewing experience no matter which device a person uses to reach the site. All without spending the time and money to create separate designs.
The need for responsive web design is incredibly important in today’s market, and for many reasons.
Increase in mobile devices:
Every day, more and more users turn to their mobile devices to search for sites and peruse the web on the go, and this number is only expected to increase. By ensuring that your site works across all devices, you prevent potential readers and customers from clicking away.
Users expect consistency:
You hear it all the time: content is king. But content means nothing if the user cannot easily navigate through the content or, at worst, even read it. Responsive web design ensures that your users get the same level of experience no matter what device they choose to use, increasing loyalty while ensuring that the overall experience is useful, helpful, and enjoyable.
Google views responsive web design favorably:
Google refers to responsive web design as an industry best practice. Why? Because websites created with responsive design have one URL and the same HTML, all of which allow Google to crawl, index, and organize content effectively. Responsive web design ultimately improves the overall ranking of your brand, thus exposure and revenue.