- SEO/SEM Toronto Blog
- No comments
On-page Search Engine Optimization (On-page SEO) are tweaks you can make to your webpage which will help search engines read the page content. These changes are vital to rank higher on search engines.
1. SEO friendly link URL: URL links should have the title of the page. The words should be separated by hyphens to make it easy for search engines to read. Try to keep URLs short specially for landing pages. Ideally, you would have landing pages on the second tier, maybe sometimes on the third but never below that.
2. Keyword in page title: First few words of the title should have your keywords. So it shows up as the title in search results.
3. Keyword in first paragraph: Include your keyword in the first paragraph for your article.
4. H1, H2, H3 tags: Add H1, H2, H3 tags in your articles to emphasise on certain points. Try in include variations of your keyword/keywords in your header tags.
Bold your headers to emphasise important content.
5. Image Alt tags: search engines cannot read image content so it helps to add description of the image in the alt tag. This is also helps screen readers describe the image to visitors, if they happen to be using screen readers.
6. Page loading speed: Speed is extremely important to a consumer. They want information and they want it now. If your page takes too long to load, people with click back and move on the next search result. Who is most likely your competitor. Google favors pages the load fast, by ranking them higher in search.
7. Add catchy words or phrases to title: Adding words like “How to”, “ Why”, “Where” etc match the kinds of queries people search for. There are a lot of tools online that will allow you to look for the kinds of questions people are searching for. Adding these words make your article stand out and more relevant than others in search results.
8. Social share buttons: Add social share buttons, so your reader can share it with friends and colleagues. This will help create links and get page authority over time.
9. Keywords in content: Research the main keyword/keywords of your article/blog/page content to get related keywords that you can include on your page. Semantic search, changed the way people wrote articles on the web. Using a variety of similar keywords in your article allows your article to be ranked for variants of the keyword. Also, looks more natural to Google. Instead of “pet store soho” all over the article you use a list of keywords like “pet stores around soho”, “pet stores”, “pet food stores” etc.
10. Long articles: all articles should be around 500-1000 words or more. Google loves long articles. It’s not always possible to write long articles, however, try to create long articles and often.
11. Conversion centered design: Although Google tells us they don’t use any information from Analytics to rank websites, we know websites with lower bounce rates, get ranked higher. Design and layout of your website helps engage visitors. Making simple changes to landing pages can create dramatic results. Look up Conversion Centered Design.
12. Links to internal links: Internal links can help create a powerful network of links within the website. This helps you pass page authority from one page to another, within the website – that ultimately boosts your domain authority over a period of time.
13. Microdata : Our next blog post will elaborate on this point. Stay tuned.
Please feel free to give us feedback on any of our blog posts.
This infographic on Backlinko explains on-page SEO factors, perfectly.