- SEO/SEM Toronto Blog
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The most important factor in business today is that to make sure your online marketing strategy is working for your business. In the same vein, the most important aspect for your online marketing, is to make sure have a strong linking strategy. Nearly everyone understands the reality that links reflect value online. In other words, what we must remember is by using the right form of quality back-link strategy, it is possible to ensure your site shows up in almost any search engine. The most vital part of any search engine optimization is a quality link-building strategy that will help your web site dominate search results.
As a search engine marketing company it is indeed our experience that lots of webmasters and SEM/SEO agencies view links as either “good” or “bad” – that has a very narrow interpretation to what may easily fit in those categories. We certainly agree there is a large number of “bad” links, or sub-standard links out there. To understand what constitutes as a “bad” link, we first have to understand what a “good” link or “quality” link is.
What are “quality links?”
According to the “Google Webmaster Blog”, quality links is a proprietary stew that contributes to page ranking. But many agree that if you have a well-structured and regularly maintained site with original, high-quality content, users and search engines alike will love your site, which will bring your rankings higher automaticaly. In which case, other websites, blogs, writers will link to content on your website; which will increase not only your backlinks but also new traffic.
One of the ways to get backlinks should be to start contacting other websites and have them connect to yours. Blogs are the way to acquire cost-free traffic and are easily indexed by search engines. Many websites target specific audiences using Facebook and Myspace to get traffic and backlinks. Getting relevant backlinks can be a time-consuming process. Most of the link-building techniques search engine optimisation companies use will lead to an increase in traffic on an ongoing basis, and additionally boost search engine positioning. These processes take up a lot of time, however, if done correctly, the rewards are high.
The best way to increase back links to your website is to have good, informative and useful content on your website that your audiences want to read. You could throw money at the problem and get a company that just constantly creates back-links, and sure enough your rankings on search engines will rise instantly. But that would not last long enough.
With every Google update, Google is cracking down on spammy link builders and soon enough your website will be hit. Instead of taking shortcuts, take some time and build content that your audiences will love of better yet, they will be engaged with. Ask you audiences what they would like to read more about, or ask them to rate one of your products on different aspects. This will not only give them a chance to give you ideas on how to improve your product, but also increase conversation rates.